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Marketing

Marketing majors at the University of Akron will learn practical skills to coordinate an organization’s marketing activities. The program emphasizes hands-on learning in our state-of-the-art classrooms and experiential learning labs, and interaction with national and local firms.

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ZOE WILLIAMS

“I chose Marketing as my major because it is an exciting industry filled with creativity and communication. Marketing is vital to all businesses and industries, and I absolutely love the idea of being a part of something bigger than me.”

ZOE WILLIAMS

Marketing Major ‘22

EXPLORE OUR MAJOR

Earning an Undergraduate Degree in our Marketing major will consist of at least 120 credit hours. Here are a few of the classes you would be taking:

  • Digital Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing and Sales Analytics
  • Social Media Marketing

Check out the full curriculum here: Marketing, B.B.A.

CAREER OUTCOMES

The Marketing B.B.A. is a versatile degree that will prepare you for a wide range of careers in the fast-growing, rapidly changing Marketing industry. Here are a few possible career paths you can choose to go into as a Marketing major:

  • Director of Digital Marketing
  • Advertising and Promotions Manager
  • Content Strategist
  • Social Media Coordinator
  • Market Research Analyst

TAKING EDUCATION TO THE NEXT LEVEL

The Marketing major curriculum includes courses such as Integrated Marketing Communications, Digital Marketing, Social Media Marketing, and Strategic Brand Management. Marketing Research classes utilize our focus group facilities and survey software in the computer laboratories.

Through experiential learning in the classroom, mentoring, internships and career development programming, our Marketing Advisory Board members and other professional volunteers help us bring the real world of marketing to each and every student.

POSSIBLE FUTURE EMPLOYERS

National, regional, and local businesses, as well as Fortune 500 companies and government entities, actively recruit our students. Employers speak of our program as one of the leading programs in the region. Some companies our Marketing graduates have chosen to work for are:

  • The J.M. Smucker Co.
  • Goodyear
  • American Greetings
  • Sherwin-Williams
  • GOJO

INTERNSHIPS

Faculty, students, staff, alumni and more than 270 business professionals who work together to provide students with extraordinary opportunities – internships, professional development, global experiences, entrepreneurship, leadership, and more.

Students are provided strong support to get ready for the job market through the programs and opportunities provided by the College’s Professional Development Center and Universities Career Services.

THE AKRON ADVANTAGE

The University of Akron, College of Business has prepared a curriculum to respond to the industry's needs for business professionals.

Our faculty are highly credentialed and dedicated to providing an excellent learning experience for all our students. Classes are taught by experienced full-time faculty, not graduate assistants. Some of our full-time faculty are a few highly qualified business professionals who teach courses on a part-time basis.

The College of Business is one of only 188 business schools among thousands worldwide to hold dual accreditation from the AACSB.

SCHOLARSHIPS

The College of Business distributed nearly $5.3 million in scholarships to business students in 2019-2020. Receive more information on our scholarships on our scholarship page.

Vanja Djuric-Zoric

FACULTY

The Department of Marketing at The University of Akron consists of faculty with a rich history of business education and close relationships with the professional community.

Dr. Vanja Djuric-Zoric is a Professor of Practice and the Chair of the Department of Marketing at the University of Akron. An analytics expert with a rich background in entrepreneurship and the tech industry, Dr. Djuric-Zoric seamlessly bridges the gap between academia and the business community. Her dedication to professional engagement is reflected in her continuous involvement with industry leaders and organizations. She has been recognized for her outstanding contributions, earning accolades such as 2022 Cleveland Crain’s 40 under Forty and the 2024 NSME Achievements in Excellence Award.

Learn more about our Faculty from the College of Business on our Faculty Page.