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Marketing

Marketing majors at the University of Akron will learn practical skills to coordinate an organization’s marketing activities. The program emphasizes hands-on learning in our state-of-the-art classrooms and experiential learning labs, and interaction with national and local firms.

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ZOE WILLIAMS

“I chose Marketing as my major because it is an exciting industry filled with creativity and communication. Marketing is vital to all businesses and industries, and I absolutely love the idea of being a part of something bigger than me.”

ZOE WILLIAMS

Marketing Major ‘22

EXPLORE OUR MAJOR

Earning an Undergraduate Degree in our Marketing major will consist of at least 120 credit hours. Here are a few of the classes you would be taking:

  • Digital Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing and Sales Analytics
  • Social Media Marketing

Check out the full curriculum here: Marketing, B.B.A.

THE AKRON ADVANTAGE

The University of Akron’s College of Business offers a core curriculum with a broader range of classes than our competitors, giving College of Business students a diverse, well-rounded perspective on every aspect of business and beyond. This curriculum is designed to meet the evolving needs of today’s business industry. Our faculty are highly credentialed and committed to delivering an exceptional learning experience. All courses are taught by experienced full-time faculty, not graduate assistants. Additionally, some of our full-time instructors include accomplished business professionals who teach part-time. The UA College of Business is proud to be one of fewer than 200 business schools worldwide to hold dual accreditation from AACSB.

INTERNSHIPS

Faculty, staff, alumni, and over 270 business professionals collaborate to offer students opportunities, including internships, professional development, global experiences, entrepreneurship, leadership, and more. Home to the most comprehensive Professional and Leadership Development Center in the state of Ohio, the UA College of Business is committed to student success with embedded professional development activities that prepare you for the job market.

CAREER OUTCOMES

The Marketing B.B.A. is a versatile degree that will prepare you for a wide range of careers in the fast-growing, rapidly changing Marketing industry. Here are a few possible career paths you can choose to go into as a Marketing major:

  • Director of Digital Marketing
  • Advertising and Promotions Manager
  • Content Strategist
  • Social Media Coordinator
  • Market Research Analyst

POSSIBLE FUTURE EMPLOYERS

National, regional, and local businesses, as well as Fortune 500 companies and government entities, actively recruit our students. Employers speak of our program as one of the leading programs in the region. Some companies our Marketing graduates have chosen to work for are:

  • The J.M. Smucker Co.
  • Goodyear
  • American Greetings
  • Sherwin-Williams
  • GOJO

TAKING EDUCATION TO THE NEXT LEVEL

The Marketing major curriculum includes courses such as Integrated Marketing Communications, Digital Marketing, Social Media Marketing, and Strategic Brand Management. Marketing Research classes utilize our focus group facilities and survey software in the computer laboratories.

Through experiential learning in the classroom, mentoring, internships and career development programming, our Marketing Advisory Board members and other professional volunteers help us bring the real world of marketing to each and every student.

SCHOLARSHIPS

The College of Business is committed to supporting students throughout their education. Learn more information on our scholarship process on our scholarship page..

Vanja Djuric-Zoric

FACULTY

The Department of Marketing at The University of Akron consists of faculty with a rich history of business education and close relationships with the professional community.

Dr. Vanja Djuric-Zoric is a Professor of Practice and the Chair of the Department of Marketing at the University of Akron. An analytics expert with a rich background in entrepreneurship and the tech industry, Dr. Djuric-Zoric seamlessly bridges the gap between academia and the business community. Her dedication to professional engagement is reflected in her continuous involvement with industry leaders and organizations. She has been recognized for her outstanding contributions, earning accolades such as 2022 Cleveland Crain’s 40 under Forty and the 2024 NSME Achievements in Excellence Award.

Learn more about our Faculty from the College of Business on our Faculty Page.