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College of Business - Sport Business major students in a sport event

SPORT BUSINESS

The Sport Business major provides a strong foundation in the core areas of business along with experience in applying business concepts in sport-specific settings. Students also will benefit from the program’s existing relationships with sports teams and organizations in the region.

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DUAL ACCREDIDATION BY AACSB
SINCE 1966
AACSB INTERNATIONAL
MATTHEW JURAVICH, PH.D.

“The University of Akron’s B.B.A. in Sport Business is distinctive based on its home in the College of Business. This allows our students direct access to the resources of an AACSB- accredited business school along with expert faculty and unique relationships with sport organizations across the region. Graduates of our program will develop a strong business foundation with experience and expertise in sport business that will empower them to become future leaders in the industry.”

MATTHEW JURAVICH, PH.D.

Associate Professor, Management

EXPLORE OUR MAJOR

Our Undergraduate Degree in Sport Business consists of 120 credit hours. Here are a few of the classes you would be taking:

  • Introduction to Sport Business
  • Financial Issues in Sport
  • Applied Sales in Sport
  • Leadership in Sport
  • Sport Business Capstone

Check out the full curriculum here: Sport Business, BBA

CAREER OUTCOMES

A Sport Business degree from the University of Akron College of Business can be expected to open up doors for students. Here are a few possible career paths you can choose to go into as a sport business major:

  • Program Leader
  • Administrator
  • Sales/Marketing
  • Licensing/Branding Specialist
  • Facilities/Operations Manager

GROWING INDUSTRY

The global sports industry continues to grow, providing ever-increasing employment opportunities. According to a recent report, Sports Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery, the global sports market was valued at approximately $390 billion in 2020 and is projected to grow by more than 50% to nearly $600 billion by 2025. North America accounted for 25% of the global market in 2020. The industry encompasses professional, intercollegiate, and community sports as well as facilities, sporting goods, licensed products, live sports events and media.

The University of Akron, College of Business

THE AKRON ADVANTAGE

The University of Akron, College of Business has prepared a curriculum to respond to the industry's needs for business professionals.

Our faculty are highly credentialed and dedicated to providing an excellent learning experience for all our students. Classes are taught by experienced full-time faculty, not graduate assistants. Some of our full-time faculty are a few highly qualified business professionals who teach courses on a part-time basis.

The College of Business is one of only 188 business schools among thousands worldwide to hold dual accreditation from the AACSB.

SCHOLARSHIPS

The College of Business distributed nearly $5.3 million in scholarships to business students in 2019-2020. Receive more information on our scholarships on our scholarship page.

Erin Makarius

FACULTY

The Department of Management at The University of Akron consists of faculty with a rich history of business education and close relationships with the professional community.

Dr. Erin Makarius is an Associate Professor of Management and the Chair of the Management Department. While her teaching interests include human resources, organizational behavior, leadership, and managing people, her research focuses on boundary spanning in the form of work-life as well as international and organizational boundaries, with particular emphasis on the role of social networks and reputation in these processes.

Learn more about our Faculty from the College of Business on our Faculty Page.